The spoof blog – The Secret Diary of Steve Jobs  has a rather scarily accurate picture of the where the record industry is today.  It would very funny if it wasn’t for the fact that in the process of messing around as Universal are they’re likely to trash the livelihoods of some of the more niche artists, and because of their ‘loan sharking’ business model it will be the artists that will pick up the tab for it as well in lost sales.

It is interesting that Apple don’t seem to have tried to deal with artists directly yet, for example Paul McCartney who signed to Starbucks earlier in the year, and licensed the physical media sales back to the ‘box shifters’. Is it only a matter of time before Apple take the last step and setup a record label, like Starbucks and other media delivery operations such as Yahoo.