According to the NME, the figures for last years sales experiment with In Rainbows. Despite all the criticism from the likes of Paul McGuinness (U2’s manager) it turns out that the download approach generated more income than Radiohead’s previous album Hail To The Thief. The report indicates that a large proportion of people didn’t pay anything for the album, but enough did to make a difference. I’m sure that critics will attribute to issues such as the effort made to promote the album (Radiohead’s last for EMI), how good or bad the Hail to The Thief was and so forth.
It will be interesting to see if the model is picked up by more artists (other than Radiohead and Nine Inch Nails) given these new figures.
