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According to the NME (here) Fergal Sharkey the former lead singer of The Undertones who now heads an industry representative body has setup a website which will give people the opportunity to feedback to the ‘powers that be’ about their music buying habits. The only problem in my mind is that they’re not interested if you’re over 24 years old. Which I have to say I find a little insulting – I am well outside that age bracket, but still very much clued up about ways to acquire and listen to music; and spend as much or more now than I did when I was 24.

I think that the age banding also assumes you have an understanding of your demographic, but the point of site I thought was to try and understand your consumers. So why not let all contribute and then look at the patterns in the responses.