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Tag Archives: UK Oracle User Group

Learning Lessons from Oracle Apps User Group submission

30 Sunday Nov 2014

Posted by mp3monster in General

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Tags

collaborate, conference, Confessions of a Public Speaker, lessons learnt, OAUG, OOW, Oracle Application User Group, Oracle Open World, OUG, Presentation, public speaking, Scott Berkun, UK Oracle User Group

As the build up to the Oracle Applications User Group conference (Collaborate) progresses the presenters have been informed of whether there submissions have been accepted.  Among many I made several submissions.

Before I share what I think I should have learnt from making submissions let me give some background to how we got to where we are. So my boss is keen that we have a member of the Enterprise Architecture team who has a strong Oracle recognition. As we are a customer rather than partner the only opportunity really is through the Ace programme as an Associate. Well I have been as active as the demands of the day job allows With the UK Oracle User Group (UKOUG). We agreed presenting at something as big as OAUG’s annual conference Collaborate would be the next step to making a case.

So whilst at Oracle  Open World we finally agreed that step and joined OAUG and found we only had a couple of weeks to get our submissions together – during which time I had to get internal sign off for my submissions plus deal with a family emergency.

So with the scene set, perhaps lesson one, don’t work in haste. OAUG run webinars about how to create submissions – a worthwhile exercise to attend although it does focus on what OAUG provides in the form of submission information (any themes for the conference identified and the amount of information needed) and the process & mechanics of selection. The important message is to temper your expectations as selection success rate is about 1 in 6 submissions. I looked at their themes and identified what I had in mind more or less fitted (big tick for me).

All of this meant I could assemble my submissions including details for my employer of what internal work and sources likely to be drawn from. Mistake here is perhaps I should have done this as soon as we had agreed to try as it would have meant I could give focus on getting my submission together sooner.

Perhaps the biggest missed opportunity, was having joined OAUG was to immediately look through previous conference papers and presentations, and most critically the ‘abstracts’ with these to get a feel of the messages, language and themes of presentations that had been accepted.  Understanding how the presentation submission might resonate with those voting on which presentations to accept could have made a big difference.  In hindsight I suspect my submission wording was a little to academic rather than informed by battle worn insights and how we’ve beaten some challenges.

All of this would help by having actually attended a previous Collaborate conference and got a feel for the ‘character’ of the conference and the people attending. I do know from Oracle Open World and Oracle’s one day sessions have some commonality in character and attendance but feel different and have some slight differences in attendance (Oracle sessions are slightly more abstract except customer presentations) and attendance can be a bit more decision maker in attendance. Where as UKOUG attendance is more orientated to those who execute delivery or drive the delivery aspects.  Then open source events differ a bit again.

To help inform thinking and learning how to progress I have been reading the excellent book Confessions of a Public Speaker by Scott Berkun (amusing and insightful book on public speaking and full of useful practical simple advise). Some may say a little masochistic given my submissions weren’t selected. But, certainly helped thinking about the approach for example really focusing down on the key message, and then how to prepare if a submission is selected.

To conclude, what now?  Well we will be applying these observations going forward, and will have done the reading of previous submissions and got together my submission ideas by the time submission opportunities open for next year – so no haste.  With a little luck will have attended Collaborate as just a delegate.  Then of course there is perhaps Open World as an opportunity.

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Oracle Big Data Handbook – Part 1 Reviewed

07 Monday Apr 2014

Posted by mp3monster in Book Reviews, Books, General, Oracle, Oracle Press, Technology

≈ 4 Comments

Tags

analytics, Big Data, book, Cloudera, NoData, Oracle, Oracle Press, press, RDBMS, UK Oracle User Group, unstructured data

As a result of my involvement with the UK Oracle User Group I have been given the opportunity to review Oracle Press’ Oracle Big Data Handbook.  I have to admit that I am not a Big Data expert (and reviewing this book was an opportunity to build my knowledge a bit more).

So, Chapter 1 starts providing a brief but succinct history of Big Data (from Google’s work with Map Reduce and lesser known technologies such as Swazall and Dremel), the rise of Hadoop. The primary value proposition of Big Data  is briefly explored (highlighting the point that actually RDBMS such as Oracle can accommodate lots of data when in a structured form) but Big Data is the nexus of volume, speed, variety (multiple structures, semi structured and unstructured).  The book does suggest that in addition to these factors the data Value (a structured transaction have a lot more value than the same quantity of unstructured data which delivers its value when in context with other data).

From here, a brief look at the Oracle BigData landscape which leads nicely to having a layout for the chapters of the book. Ranging from the Oracle Engineered Systems idea to it’s adoption Hadoop through Cloudera, NoData and onto how this becomes a joined up solution with the likes of OBIEE.  Passing through Oracle’s extended version of the R language.

In all a brief, succinct and informative intro.

 

Chapter 2, takes us on the journey of the business value of Big Data ideas, taking us through some examples such as MCI’s campaign the 1990s to develop insight by mining for friends and family information. In its day we called this sort of thing data mining, now its another aspect of big data. The chapter moves onto describing an idea of Information Chain Reaction (ICR) – where output from one stage produces a response in the next. With communication, change and connection being the primary triggers.

The authors make an interesting point, in the book about taking the metrics for volumes of traffic on social sites with a pinch of salt, not because of the possibility of overstatement (although that is a possibility, after all users is an easy measure for investors) but how and when the measurement is done, and even just changes in API or user process.  For example adopting an approach that drives users to just reverify their details regularly could create more user activity although deliver no more real information. Most importantly what is the value of the information/traffic to you.

Big Data info Graphic covering key points

 

 

I also love the fact that the book uses quotes from famous individuals to emphasis points, for example:

The temptation to form premature theories upon insufficient data is the bane of our profession.

– Sherlock Holmes

 

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