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Phil (aka MP3Monster)'s Blog

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Phil (aka MP3Monster)'s Blog

Tag Archives: writing

Logging Best Practices – a sort of new book

21 Thursday Aug 2025

Posted by mp3monster in Books, development, Fluentbit, Fluentd, General, Technology

≈ 1 Comment

Tags

book, books, ebook, reading, writing

So, there is a new book title published with me as the author (Logging Best Practices) published by Manning, and yes, the core content has been written by me. But was I involved with the book? Sadly, not. So what has happened?

Background

To introduce the book, I need to share some background. A tech author’s relationship with their publisher can be a little odd and potentially challenging (the editors are looking at the commerciality – what will ensure people will consider your book, as well as readability; as an author, you’re looking at what you think is important from a technical practitioner).

It is becoming increasingly common for software vendors to sponsor books. Book sponsorship involves the sponsor’s name on the cover and the option to give away ebook copies of the book for a period of time, typically during the development phase, and for 6-12 months afterwards.

This, of course, comes with a price tag for the sponsor and guarantees the publisher an immediate return. Of course, there is a gamble for the publisher as you’re risking possible sales revenue against an upfront guaranteed fee. However, for a title that isn’t guaranteed to be a best seller, as it focuses on a more specialized area, a sponsor is effectively taking the majority investment risk from the publisher (yes, the publisher still has some risk, but it is a lot smaller).

When I started on the Fluent Bit book (Logs and Telemetry), I introduced friends at Calyptia to Manning, and they struck a deal. Subsequently, Calyptia was acquired by Chronosphere (Chronosphere acquires Calyptia), so they inherited the sponsorship. An agreement I had no issue with, as I’ve written before, I write as it is a means to share what I know with the broader community. It meant my advance would be immediately settled (the advance, which comes pretty late in the process, is a payment that the publisher recovers by keeping the author’s share of a book sale).

The new book…

How does this relate to the new book? Well, the sponsorship of Logs and Telemetry is coming to an end. As a result, it appears that the commercial marketing relationship between Chronosphere and Manning has reached an agreement. Unfortunately, in this case, the agreement over publishing content wasn’t shared with the author or me, or the commissioning editor at Manning I have worked with. So we had no input on the content, who would contribute a foreword (usually someone the author knows).

Manning is allowed to do this; it is the most extreme application of the agreement with me as an author. But that isn’t the issue. The disappointing aspect is the lack of communication – discovering a new title while looking at the Chronosphere website (and then on Manning’s own website) and having to contact the commissioning editor to clarify the situation isn’t ideal.

Reading between the lines (and possibly coming to 2 + 2 = 5), Chronosphere’s new log management product launch, and presumably being interested in sponsoring content that ties in. My first book with Manning (Logging in Action), which focused on Fluentd, includes chapters on logging best practices and using logging frameworks. As a result, a decision was made to combine chapters from both books to create the new title.

Had we been in the loop during the discussion, we could have looked at tweaking the content to make it more cohesive and perhaps incorporated some new content – a missed opportunity.

If you already have the Logging in Action and Logs and Telemetry titles, then you already have all the material in Logging Best Practices. While the book is on the Manning site, if you follow the link or search for it, you’ll see it isn’t available. Today, the only way to get a copy is to go to Chronosphere and give them your details. Of course, suppose you only have one of the books. In that case, I’d recommend considering buying the other one (yes, I’ll get a small single-digit percentage of the money you spend), but more importantly, you’ll have details relating to the entire Fluent ecosystem, and plenty of insights that will help even if you’re currently only focused on one of the Fluent tools.

Going forward

While I’m disappointed by how this played out, it doesn’t mean I won’t work with Manning again. But we’ll probably approach things a little differently. At the end of the day, the relationship with Manning extends beyond commercial marketing.

  • Manning has a tremendous group of authors, and aside from writing, the relationship allows me to see new titles in development.
  • Working with the development team is an enriching experience.
  • It is a brand with a recognized quality.
  • The social/online marketing team(s) are great to interact with – not just to help with my book, but with opportunities to help other authors.

As to another book, if there was an ask or need for an update on the original books, we’d certainly consider it. If we identify an area that warrants a book and I possess the necessary knowledge to write it, then maybe. However, I tend to focus on more specialized domains, so the books won’t be best-selling titles. It is this sort of content that is most at risk of being disrupted by AI, and things like vibe coding will have the most significant impact, making it the riskiest area for publishers. Oh, and this has to be worked around the day job and family.

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Fluent Bit Articles on TheNewStack – a Biproduct of a book sponsor?

12 Thursday Jun 2025

Posted by mp3monster in Books, Fluentbit, Fluentd, General, manning, Technology

≈ 1 Comment

Tags

author, book, books, Fluent Bit, manning, reading, The New Stack, TNS, writing

Like many developers and architects, I track the news feeds from websites such as The New Stack and InfoQ. I’ve even submitted articles to some of these sites and saw them published. However, in the last week, something rather odd occurred: articles in The New Stack (TNS) appeared, attributed to me, although I had no involvement in the publication process with TNS; yet, the content is definitely mine. So what appears to be happening?

To help answer this, let me provide a little backstory. Back in October and November last year, we completed the publication of my book about Fluent Bit (called Logs and Telemetry with a working title of Fluent Bit with Kubernetes), a follow-up from Logging In Action (which covered Fluent Bit’s older sibling, Fluentd). During the process of writing these books, I have had the opportunity to get to know members of the team behind these CNCF projects and consider them as engineering friends. Through several changes, the core team has primarily come to work for Chronosphere. To cut a long story short, I connected the Fluent Bit team to Manning, and they sponsored my book (giving them the privilege of giving away a certain number of copies of the book, cover branding, and so on).

It appears that, as part of working with Manning’s marketing team, authors are invited to submit articles and agree to have them published on Manning’s website. Upon closer examination, the articles appear to have been sponsored by Chronosphere, with an apparent reference to Manning publications. So somewhere among the marketing and sales teams, an agreement has been made, and content has been reused. Sadly, no one thought to tell the author.

I don’t in principle have an issue with this, after all, I wrote the book, and blog on these subjects because I believe enabling an understanding of technologies like Fluent Bit is valuable and my way of contributing to the IT community (Yes, I do see a little bit of money from sales, but the money-to-time and effort ratio works out to be less than minimum wage).

The most frustrating bit of all of this is that one of the articles links to a book I’ve not been involved with, and the authors of Effective Platform Engineering aren’t being properly credited. It turns out that Chronosphere is sponsoring Effective Platform Engineering (Manning’s page for this is here).

26th June Update – another article

The New Stack published another sponsored article – What’s Driving Fluent Bit Adoption? This one does feel like it has been ‘tweaked’.

2nd July Update – and more …

Another bit of the book on New Stack – What Is Fluent Bit?

8th July Update – and more …

Another bit of the book on New Stack – What Are the Differences Between OTel, Fluent Bit and Fluentd?

Other Posts …

If you’d like to see the articles and my bio now on The New Stack:

  • Fluent Bit Core Concepts
  • Specialized Event Capture and Distribution Tool
  • The New Stack Bio

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Practical Steps when it comes to writing a technical book

11 Tuesday Oct 2022

Posted by mp3monster in Books, General, manning, Oracle Press, Packt, Technology

≈ 1 Comment

Tags

author, book, tips, writing

Following my article on Software Engineering Daily, here are some practical things that will help you if you’re considering taking on a technical book project.

Identifying a Publisher

While it is easy to self-publish today. The recognition comes from having worked with a traditional publisher as they have processes that ensure a level of quality. Not all publishers are equal, and some publishers are attributed with more prestige than others. In addition to this, some publishers are willing to take a risk on a subject and/or author. Have a look at the titles already published, and whether there are any publishers you can connect to.

When comes to contacting the publishers, most of their websites will have a page for recruiting authors. Some are easier to find than others. Here are a couple:

  • Packt
  • Manning
  • Pearson
  • APress

If, or when you get to talk to a publisher it is worth ensuring you understand how their editorial process works and what is expected from you? Plus what happens if you find yourself in the position of not being able to work to the original schedule. Day-to-day work can get in the way which you hadn’t expected.

Continue reading →

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Contributing to Software Engineering Daily

10 Monday Oct 2022

Posted by mp3monster in General, Technology

≈ Leave a comment

Tags

blog, book, external, external publications, SE Daily, software engineering, writing

For a long time, I’ve tracked and read articles on Software Engineering Daily. We’ll day represents what is hopefully the first of many articles that we will write for them. The article is about the kind of people that make technical book authors, and the perception we have of authors – so if you’re interested check it out here.

Some more content on the subject of books …

  • What does it take to write a tech book?
  • Creating screenshots of application shells – easing the writing process
  • Practical Steps when it comes to writing a technical book

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What does it take to write a tech book?

14 Sunday Feb 2021

Posted by mp3monster in Books, General

≈ 1 Comment

Tags

book, experience, manning, Packt, writing

I wrote a blog after completing my first book with Robert van Mölken about what was involved. That post can be seen here. It focussed on the processes with Packt and how Robert and I worked to try to ensure the book felt consistent despite the two of us writing.

Writing Logging In Action was a solo project for a different publisher. It seems like an opportunity to share some fresh insights.

Time and Effort

Surprisingly the time between signing the contract and the manuscript being completed ready to go through the final production process didn’t vary hugely roughly 15-18 months. The final steps of preparing to go to print did take longer, in part down to the number of extra steps taken by Manning to ensure the book was polished. Upon reflection, I think that is at least partly down to the fact you need the chapters to need to flow, particularly when one chapter leads directly to the next. So you do get periods of respite until your co-author has got sufficiently far enough with their writing to enable you to start the next part. Writing solo, as soon as one chapter is completed you’re into the next, so no periods of respite.

When it comes to the amount of actual time involved. That is different, I didn’t keep track exactly. But knowing what I typically did each week and roughly how many quiet periods I had I think it works out to be 300 hours give or take 50 hours. That sounds a lot, but then if you look at it as 1 hour per page it doesn’t seem too significant.

Using Time and Self Discipline

The way time is used has been a little different, when co-authoring you have to allow time for coordinating and supporting each other, peer-reviewing writing pushing each other along in terms of keeping to plan. The Manning development team are pretty good at keeping you moving without it feeling like you’re being chased, and will provide constructive and supportive feedback. But your co-authors will know the subject matter very well and know what your best work is like, so are able to challenge you when peer-reviewing the work. When we wrote the API book, I remember one of my colleagues reviewing a chapter and coming back saying it was a solid chapter, but I know you have explained these ideas more clearly. When I went back over the chapter, I could see what they meant. As a result a better book.

The bottom line is it can be difficult to bring a critical eye to your own work, particularly soon after have written it. But you do need that self-discipline when working on your own. This is where the Manning editorial team really stood out.

The book is published, that’s the end?

It is easy to think that’s the end of things, and certainly in terms of solid writing it is. But after all the invested effort in writing it. You might as well help promote the book and take advantage of the reputation of being a published author. This means presenting on the subject of your book. The book will provide a level of credentials & credibility to the subject you’ve written about. Despite being an introvert (which is why I take pleasure in the writing process) getting through the pre-presentation nerves, feelings of imposter syndrome once on stage and talking about your subject can be a rush, particularly as you finish. The personal payoff from presenting can come after the event, when someone who has seen your presentation says to you afterwards, that really helped me, or they really enjoyed or found the presentation thought-provoking.

If presenting is too much then these days there are other paths available, such as writing articles for journals, participating in podcasts. Having participated in several podcasts if you have a good host, this can be good fun.

What do I get out of writing?

The benefit of royalties certainly won’t replace a typical developer’s salary, unless you’re really lucky. Even with mainstream publications, only a small proportion of authors are successful enough for it to become their day job. But, there are indirect benefits. If you want something to put your CV above many others – then a book will really help. This is often why a lot of freelancers write books – it helps provide credibility over others. There is no doubt that my writing has made a difference to a change in job. I suspect that joining Capgemini and my next move has been a lot easier because of it. Not to mention, I’ve known clients like the idea that within the team they’ve engaged are people with credibility beyond just the supplier. Depending upon your employer, the marketing value for them to employ you (or me) as an author (and by implication an SME) add differentiation as well.

Writing solo again?

I’ve heard technical book authors say, never again once they’ve been published. A few I know have written multiple books. Given the experience, I think co-authoring is easier. But the gratification of completing a solo effort is so much greater.

The technical book landscape is shifting, technology cycles seem to be accelerating (or is it that I’ve reached an age where time seems to go by so much quicker) which is impacting a book’s shelf life. The ability to provide, receive and expect more interactive engagement is evolving – LiveBooks, Katacoda etc. The need to consume smaller pieces across multiple sources is growing as we need to build new skills, but don’t want to start from scratch (as I described here for example).

There is no doubt I’ll get involved in another book project. But a solo writing project will probably be smaller so we can shorten that development cycle.

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Book Project Unveiled – Unified Logging with Fluentd

03 Wednesday Jun 2020

Posted by mp3monster in Books, Fluentd, General, Technology

≈ Leave a comment

Tags

book, development, Fluentd, logs, manning, MEAP, monitoring, writing

Fluentd is both an open source solution for making log management so much easier to work with, particularly for distributed / multi component solutions. But not only that it is supported by many log analytics tools, and central to several cloud vendors log management services.

The goal of the book is to explain how Fluentd can help us and to use the tool. We can’t cover every possible plugin, so we walk through the use of enough plugins and the way features interact you can extrapolate to other plugins.

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Implementing Oracle API Platform Cloud Service

31 Thursday May 2018

Posted by mp3monster in APIs & microservices, Books, General, Packt, Technology

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Tags

Andy Bell, API, author, book, Luis Weir, Packt, platform, reflections, Sander Rensen, writing

After months of labour, the arrival of new family members for a couple of the authors the Implementing Oracle API Platform Cloud Service book as finally been published. The book has been included into Packt’s Expert series so, earns(?) the privilege of having photos of the authors on the cover.  The book can be purchased directly from Packt (go here) or from book retails such as Amazon (here).

 

B08683_front-Coverx600

It has been an interesting experience. Whilst working as part of a team of four authors lightened the writing load, a lot more energy went into communication so things were lined up. If you want a challenge, why not read the book and try to work out who wrote which chapters!

Continue reading →

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My experience writing a technical book

26 Monday Dec 2016

Posted by mp3monster in Books, General, Packt

≈ 2 Comments

Tags

AMIS, book, ebook, integration, OIC - ICS, Oracle, Packt, press, publishing, writing

We have just supplied our publisher with the final draft of the final chapter in our book about Oracle Integration Cloud Service (ICS). Before we get too chilled out waiting to see the printed article as Packt Sort out the final publishing I thought it might be helpful to share some observations from our experiences.

Let’s start with some background. I have been acting as a peer reviewer for Packt for some years now, and in fact Packt had approached me in the past to write a book, however I had declined their proposals as I didn’t want to write on a subject that people had already written about. So when I was introduced to ICS, this felt like a good subject to write a book on, certainly represents something that it is going to have a significant future and deserved a book to help people get beyond a basic user guide.

Choosing to write a book is not a small undertaking, so make sure you’re going to do this for the right reasons. Let’s be honest, very few books make much money. You have to be  lucky, writing a subject you know us going to be game changing (think Gang of Four and Thomas Erl) or have a definitive text on the next big thing that everyone will use. Publishers also run promotions, discounts and give aways, some more than others, but that will all eat into you share, not to mention unless you self publish or you’re a rock star author you will not see big percentage royalty rates coming your way.

So first steps, for us was to get a publisher on board, given it was an Oracle product I wanted to talk to Oracle Press (or here) first which is run by McGraw-Hill. They weren’t too sure about the idea, having not been successful with previous cloud books. So we went back to Packt, they do have Oracle based books, and I had a relationship there.

With some initial positive feedback, I needed to get things moving. Thinking through this I concluded that the entire book alone could be a lot of very hard graft when working with a new product and I didn’t have the access to the same level of resources working for a customer organisation as you can with an Oracle partner company. So I needed a co-author who was involved with ICS, and ideally working for an Oracle partner. I had seen Robert van Mölken blogging about ICS, and working for AMIS suggested he would be a very capable person, not to mention AMIS is a respected partner. Robert has shown himself to be more than capable, and getting him signed up to the idea was a good call.

Next, was to start properly developing the idea, which means chapters, subheadings, and  book introduction.  Very quickly the chapters and subsections where finalised, along with our approach to the examples. I was very keen that the examples where routed in plausible scenarios and that would help the ideas without getting caught up explaining the detail.  Not to mention the examples should feel less superficial. Additionally, we have recognised that a book about a cloud solution means that things will move far faster than something that is deployed on-premises, so how we approach this book needs to hold true and relevant even if there are new features and aesthetic changes for a good while.

We divided the work up between us, I think Robert in hindsight took on the more troublesome chapters, in so far needing to understand more social APIs. So when plotting out the division of work, also think about the technical challenges you might have and need to explain. Whilst you won’t have this in perhaps a ‘hello world’ level of functionality when you past this effort builds up, if you’re working on a cookbook it may we’ll be an important factor.

Our original goal had been to publish in time for Open World. But the realities of a job, both of us being active with events such as user groups meant these things would eat into the available writing time as demos, presentations would also need to be written. We also uncovered a couple of bugs that delayed things, both in waiting for the patch, but also confirming that what we where seeing was a bug, and not an issue of understanding.

In hindsight I think perhaps we should have done more work during the planning to  build the example scenarios. There is no doubt that planning before actually writing makes a significant difference. It would have given us more time in working through the questions and challenges. The risk would have been that it would have been a lot longer before we actually produced some content, and there is certainly something psychological about getting those initial chapters written.

1905356542-video-conferencing-webmarketing-inner-blog-umr8sp-clipartDuring the core writing phase Robert and I would gave weekly call to catchup, it meant that we could discuss the chapter scenarios, details, and assumptions that meant we were aligned. Whilst not necessary, and this could be done be email, a short conversation was a lot easier and it helped keep focus. Not to mention probably reduced the differences in writing that can occur with different authors.

When comes to the writing itself I found the clearer my thinking was on the specific  points I wanted to convey the easier the writing became and the writing of the chapter just flowed. The question I still haven’t really answered in my own mind is whether I should have been a lot more attentive to the formatting the publishers wanted us to adopt, applying it retrospectively took a couple of passes as you would spot something that had omitted the correct style. But diligently applying the right styles would have been disruptive to the writing style.

153493174We found that most chapters overran the page count by about 10%-15% the publisher was pretty cool about this – they definitely agreed a good book over a book that was edited to a specific length was most important. We can put the over run down largely to the fact we didn’t allow for the formatting of the page, which meant more white space that we had anticipated, plus in the drafts we needed to put additional publication notes in such as references to the images being used. It is worth looking at this before finalising your chapter lengths.

The last thing we did during the writing of the 1st drafts was reviewing each other’s work before submitting the chapters. This probably helped a lot in so far as Robert would often pickup on issues with my screenshots and I would tend to finesse wording – when you write in a more conversational style those little quirks of speaking can come through.

thumb_colourbox10196464Completing all the chapters in 1st draft felt pretty satisfying, and certainly a morale boost as we had overrun our original estimates, as it meant we where we we’re well over 50% complete, probably nearer to 75% complete in terms of effort. In the contract with Packt this was also the 1st milestone for the advance, which is a long way into the process and the payment has yet to be received. Some of this delay has been organisational, but things don’t happen quickly on that front.

Before we started the project one of the Oracle Ace Directors we knew provided some observations, suggesting that each page will probably take a couple of hours to write. I have to admit to being a little sceptical of this as it would mean roughly a year of writing every evening for both of us if you look at it from an elapsed time it isn’t so far from the truth. If you look at the actual effort, those weeks where I was just working on the book rather than presentations or work demands. I think it would have been fair to suggest about 8-12 hours of effort went into the book each week which is about 450 pages in length. In the end I think we probably where writing at twice that speed if you measure effort from 1st to last draft.

Colorful letters background. 3d rendered illustrationSecond draft is about addressing the review feedback from the peer reviewers. For us that was pretty straight forward,the feedback we received was very positive and making suggestions on how to improve things. As we wrote about a cloud product that is developing and improving quickly we needed to double check the screens hadn’t changed. We did see 1 challenge in the reviewing.  We wrote the Preface to help provide context to the book, but I didn’t get sent before the 1st chapters went to review some comments as a result perhaps weren’t so intune with the books underpinning goals.  Should the reviewer need to have had the preface first, debatable. We took advantage of this lesson, to reduce the dependency on having read the preface.

Most changes where about fixing formatting, then adding a couple of additional screenshots and some clarifying text. Each chapter probably only needed 1 additional paragraph per chapter. So working through this was pretty quick. Then it has been over to the publisher to finishing things off and assemble the book.

Going forward, we will continue to write additional material, initially for the blog (oracle-integration.cloud) but we are exploring the idea of a living book where the book version will undergo quarterly updates. But time will tell as to whether this makes a difference.

The book can be found at:

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